Vision, mission and strategy

Vision

Apollo Vredestein is a flexible and market-oriented company, focused on continuous innovation and the optimal deployment of skills. This allows us to improve business performance and develop the talent required as a foundation for a successful policy.

Mission

We are a healthy, profitable company that generates a steady stream of new and innovative products of the highest quality. Our challenging and entrepreneurial culture makes for a pleasant working environment where all employees are encouraged to develop.

Strategy

The company strategy is based on a thorough market analysis, with a focus on penetrating the higher market segments. Products, pricing, distribution channels and communication are all defined with respect to established key performance indicators.

The company has a flat structure with short communication and decision lines. Responsibilities and authority are assigned at as low a level as possible, while entrepreneurship is strongly encouraged in all positions. Competencies such as creativity, perseverance and boldness, as well as interdisciplinary collaboration, flexibility and initiative, are defined as the most important elements for business success.

To develop and produce quality products, it is necessary to continuously deploy new technologies and state-of-the-art machinery. Investments will therefore remain at a high level even after the modernisation of the production plant is completed.